The first half of 2012 is over. However, we have already seen lots of changes in the search industry .These changes have put most search marketers skillsto a test. This test is on how to keep up with the ever improving search engine capabilities. It is a common knowledge in the SEO world that Google implements around 500 changes in their search engine algorithm annually. Search engines use 200 or more factors in ranking a website. These factors also undergo many changes and improvements. Search companies like Google continue to polish their system to give their online users better search experience. Below are some important website design and SEO tips. This will help you keep your website up to date.
Always focus in producing quality content regularly
– You should have a regular stream of fresh contents on your website. Make it a habit to publish a new post every day or every other day. Regular publication of articles will signal search engines that your site is worthy of being crawled at regular basis. If your website is crawled by search engines more often, you won’t have any problems of indexing your contents, thus increasing the probability of ranking high in search engine result pages.You should also incorporate more contents on your site that will make user experience better. In addition, remember that Google Panda uses user experience metrics in determining if your website is worthy of being ranked. From here comes the importance on how your website design is implemented.
Focus in developing a simpler website design
– Your website design structure should complement your SEO efforts. The main factor that constitutes better user experience is the ease of use. Your website design should be user-friendly. Avoid displaying lots of ads especially those pop-up dialogues that can scare visitors away. A white back-ground is always recommended though it is not necessary. Your background and font colors should be balanced and should be in harmony with you site’s overall structure. Moreover, you can create navigational links and buttons which can improve user experience.
Do necessary on-page SEO changes
– Check for crawl errors using Google Webmaster Tools and be mindful of proper usage of heading structures. View your website in the users’ perspectives. Also, avoid unnecessary headings and redundancy of keywords.
Increase Social Media Exposure and Sharing
– Install social media sharing buttons to enable your readers to share your content to various social media networks. Furthermore, search engines nowadays look at social interactions as one of the factors in ranking a website.
Only focus in doing ethical link-building tactics
– This is one important factor that should be considered by search marketers if they want to avoid future penalties from search engines. Creating back-links on spammy websites, auto-link creation, and usage of any black-hat SEO tactics to create fake website commendations are practices that should not be practiced in 2012 and the next years to come.
All in all, here at ECA Technologies, Designtorontoweb.ca and 2SEO.com our experienced SEO professionals are well-updated with latest changes in search engine algorithms. We are always ready to help website owners to successfully compete in this ever changing market
OF course Search Engine Optimization (SEO) and web design go hand in hand. One cannot function without the other. Sure, you could have a well designed website on the internet and pay for traffic and advertising. However, no one will find you while doing a search. The benefits of being found on search engines will cut the cost of paid advertising. Yet everyday there are people who spend a great deal of money to have a site designed but wouldn’t think of having it optimized. Why, you ask? Is it the cost of SEO? Would they rather have a site created and avoid optimization to save a few bucks?web design company