Myths About Affiliate Marketing

Posted by | February 01, 2012 | Internet Marketing | 7 Comments
Myths About Affiliate Marketing

Affiliate marketing is a new concept to some and pretty old to others. To many, affiliate marketing is a new marvel although there are those who have been making a living from it for years. You could also run your own affiliate program to bring more traffic to your website by offering commissions for sales generated on your website. Let us look at some of those fantasies.

First, what is an affiliate program? It is simply a program where merchant owners pay you a commission for driving traffic to their website. Basically, you create your own website, commonly blog, social media, e-commerce or other dynamic websites.

You drive traffic to the website through different marketing campaigns such as SEO, adwords, offline commercials etc. Then put advertisements on your website about related products with your affiliate codes in. If people visit the advertised site following your affiliate link and buy something on the landed site, you are identified as the affiliate sending traffic from the link-code you used to send such traffic and are entitled to a commission.

Well, the biggest myth is that there is a perfect affiliate program out there. The actuality is that you should be ready to experiment with various affiliate programs. If you stay loyal to one affiliate program, it will reduce your income potential. Investigate these different affiliate programs. It will allow you to decide which ones would be a good fit for you. Independent programs are good. This is because you may come across something that everyone else isn’t promoting. Or, you can choose a large affiliate network. But you will also need to talk to the owner to make sure they are in the business for long haul and not die out leaving you high and dry. The great thing is that once you are making a significant amount of sales you can negotiate rates and other perks, as well.

The myth of saturation is so prevalent among affiliates that it scares us to think about it. When a product is new and hot obviously you may sell it more. However, if sales slow down it odes not mean the market is over-saturated with the product. Marketing is about communicating; so of course, if you are good at communicating you will be selling your products. At the same token, always be in look out for new revolutionary products. There is an unlimited amount of products to sell and hundreds of millions of people to sell them to. Play your cards right and you will see sales coming in from every part of the globe. Do not let excuses deter you from achieving success.

Banners are not money-makers. I don’t know how this myth has survived but people are still using flashing banners. Your site is not a Roman candle so abandon the idea of lighting up numerous candles throughout your pages. Do not turn your website into a banner farm.

Finally, if you have been in the business a while and you are looking to invest in an affiliate program or want to attract affiliates to sell your products or have other great ideas, please check with us to see how we can help you.

About ECA Ray

Ray is a manager at ECA Tech Inc. , Toronto's leading Ecommerce software, website development and digital marketing company. He has been a programmer for 28 years. He has some good experience in integrating designs to various software. He has volunteered in numerous IT related free training courses all over North America and contributes articles on numerous blogs. He also participates in continued education classes at local colleges.

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