There are scammers everywhere when it comes to the field of business and scammers won’t let the SEO services get away. Yes, there are also SEO companies who are nothing but scammers. Unfortunately, they still get to be successful in luring innocent people into their bait. Here are a few tips that you should know to avoid being one of the victims of SEO scammers. Read More
Various link building strategies can be implemented. To name a few, I listed down 10 common strategies that are use by most SEO experts. And before implementing your link building strategy make sure to analyze your competition. This could help you decide how to go about it. Read More
There are so many ways of search engine optimization but the key is to plan ahead and know exactly where to start before pushing through with your campaign. Below are some tips to help you optimize your website. Read More
I’ve read a lot of blogs lately and analyzed how this blogs really caught my attention. First things first, before you promote your blog, make sure you know your target audience is and create blogs relevant to your niche market. And second, before you go out promoting your blog, which everybody would want to do, try asking yourself if your content is worth reading. Are you really giving out something that your readers expect from you, not that you have to stick on a certain topic – just stick on the relevant ones. Create a brand for your blog and deliver that message. This is really helpful if you are just starting-up –attract visitors in your niche first before diving for the big fish. Your content is why you develop huge list of followers and try to give what they expect from you, and be consistent. Read More
Link baiting is a white hat technique which has been around since 2006. It has not vanished. It is, in fact, one the safest method of link building. It’s a natural method. It has viewers to link on your site perhaps because they find it interesting or worth the buzz. Although I personally no longer read a blog regarding link bait, successful companies usually implement this strategy, viewers are just not aware of the term with what they do when they link to other sites. Read More
Every business of today knows how important Internet is as a gateway to play the international arena. Almost all industry sectors has their own website. This is because having a website means your business or company will have an edge over your competitor. Though lately, having a website alone is not enough to leverage yourself with your competitor. The crucial step is to appear on Search Engine Result Page (SeRP) and that is what Search Engine Optimization (SEO) is all about. It’s all about optimizing your website to appear on SeRP. It may sound simple. However, it is very time consuming and requires timely knowledge of SEO guidelines as this change frequently. Here is how to outsource SEO. Read More
So, you have a personal website or a company website that wanted to fully utilize web space. Or even take advantage of your strong web presence. This article is for you. It will show how you can earn money online. In fact even if you do not have a website, you could actually earn while enjoying stuff you love doing. Read More
Having a website is just a step forward to having one of the best cost-effective forms of advertising. It’s one of the most affordable instruments to deliver your message across a wide array of audience. It could reach millions around the world – provided you know how to market your site. Do you know that in the United States, Internet users as percentage of population is 72.4% in 2008 and 72.8% in 2007 in Canada based on World Bank, World Development Indicators. Here is a guide to internet marketing. Read More
Internet marketing is synonymous to web marketing and online marketing. It means promoting business online. Having an Internet marketing strategy could go along way strengthening web presence with high conversion rate. Development of a website does not stop when the design is completed. The website is just an instrument or a medium to a higher goal. A measure of a websites’ success is no measured with the way it looks, no matter how beautifully done it is, in view of a business owner, it is still a numbers game – the end-result of the Internet marketing campaign. Read More
For those who have heard SEO but do not know what it means, it’s an acronym for Search Engine Optimization. It means optimizing your site for greater chances on appearing on Search Engine Result Page (SeRP). This is the primary goal of every website owners. It may sound simple but definitely requires attention and dedication to make it work in your advantage. It can either improve or damage reputation of a websites’ performance. It’s an Internet Marketing strategy that analyzes how Search Engine work and how people behave.
There are two types of SEO, on-page and off-page optimization. The on-page optimization is improving the elements within your site. This includes:
<HEAD>
<TITLE>Title that you would like to appear on SeRP</TITLE>
<META CONTENT=”description of the content”>
<META CONTENT=”keywords separated by comma “>
</HEAD>
Off-page optimization is on the other hand is any method done off-page to maximize performance, such as:
There are numerous techniques to optimize site off-page. The methods above are just common strategies. Both methods complement each other.
Although different search engine optimization experts have their own opinion which is better used to optimize websites. In my opinion, no matter how optimize the pages of your site is, without proper and continuous off-page optimization effort your SEO campaign may not be as successful as you thought it would be.
Additionally, you may implement both but still you will wonder why your site does not appear on the first page of SeRP, don’t be frustrated, there are more factors to consider including the number of years you have been in the web. There is no road map to follow in SEO – not because everybody is doing it, you should as well.
Before doing anything always remember that every move you make could either break or make the best out of your business. SEO may be simplified in layman’s term but it’s not for everybody to chew. All in all, experimenting on techniques and keeping up to date with the current trend is one of the factor behind SEO success.
Site owners have been focusing on Google PageRank which should not be the case. You could also use conversion rates and ROI. Google have in fact removed it from the data in the Webmasters’ tool. It’s not as important as it is. They only update Google Ranking a few times a year as indicated in the Google Webmaster Help thread:
“We’ve been telling people for a long time that they shouldn’t focus on Google PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true. We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it. :-)” – Susan Moskwa, Google Employee
All this time site owners and webmasters have been having the wrong notion. They think that the higher the PageRank is the more important your site is. This could stop people from focusing too much on PageRank and more on the relevancy of the content. Though admittedly, we could not change the perception of the people overnight.
There is far more important Key Performance Indicator (KPI) to choose from to say how well your site is performing. Like for example, conversion rate, perhaps you have a huge traffic to your site but are these converted to sales? Or are these Visitors your target market. Site owners and web masters could use Analytics to monitor website performance using different metrics. In fact, it was also stated in Google Webmaster Central FAQ Crawling, Indexing and Ranking as follows:
Q: My site’s PageRank has gone up / gone down / not changed in months!
A: Don’t worry. In fact, don’t bother thinking about it. We only update the PageRank displayed in Google Toolbar a few times a year; this is our respectful hint for you to worry less about PageRank, which is just one of over 200 signals that can affect how your site is crawled, indexed and ranked. PageRank is an easy metric to focus on, but just because it’s easy doesn’t mean it’s useful for you as a site owner. If you’re looking for metrics, we’d encourage you to check out Analytics, think about conversion rates, ROI (return on investment), relevancy, or other metrics that actually correlate to meaningful gains for your website or business.
Which are you going to use as a metric really depends on what is important to your business. In the end you should always measure you’re success in terms of optimizing your site by comparing your website performance vis-à-vis operational performance – end result.
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