Google cares more about their users rather than those people spending huge amount of money to advertise their site. Regardless whether you give Google $10k a month for your PPC campaign, they can actually slap you anytime. “Google slap” as they call it. Another thing I learn, I’m not an expert on PPC (Pay per Click) yet. I only use it on my own personal site. Also, I learn that you cannot just pause and play campaigns. There are other way of doing it. Why, your historical CRT (Click Through Rate) matters a lot. The acceptable CTR at least is 2%. Google actually monitors your activity and inactivity the first day you run a campaign.
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Web development Archives - Page 5 of 5 - Design Toronto Web - DTW
Just this morning I attended the 1st day of Insider Secrets to a Google – Friendly Website. The speaker was a Simon Leung, a retired most senior Google optimization specialist with guest speaker Fabian Lim who is currently the CEO of Asia Internet Academy Pte Ltd, the Asia’s largest internet training academy. The event was sponsored by Powermax Consulting Group Inc.
Based on experience, the moment you stop building links that’s when your Google ranking start to sink. So definitely, you don’t have to stop building links. Regardless whether your site is on the no. 1 page of Google and other major Search Engines. You have to bear in mind that you’re not the only person doing the same thing. Do not be complacent and always watch your back. It’s like deciding whether you have to stop promoting your site or continue campaigning for it.
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Firefox Add ons are not just for developers or techie guys out there, it’s for everybody’s use. I myself use several firefox add ons not on this premise. I actually perform different task from design, to writing and even engaged in SEO activities. Read More
Happy New Year to all our blog readers and posters. We had a great year 2009. Looking forward to an even better year in 2010. Hopefully we will reach new heights this year. We pleasantly noticed Google was kind to us in the last few days of 2009.. hopefully it will be kinder in 2010 not just to us but to all our clients as well. Happy New Year’s Web development and a Very Happy New Year’s Search Engine Optimization to everybody!
When you started your Search Engine Optimization (SEO) campaign, you probably got a killer technical audit. You knew the details of every page. You knew where all the errors and redirects were coming from, where all the broken images were, where your site was lagging, and much, much more. And you fixed it.
But what has been done to the site since?
Many of your pages have likely been added or removed, tags modified, images removed. Maybe URLs changed, the site was redesigned, new sections were added, etc. Do you know where the site stands right now at SERPs? You should make sure your site is technically sound going into the New Year by taking the steps below:
Use Screaming Frog for Your Search Engine Optimization
You could run a Screaming Frog report to identify any existing errors, redirects, duplicate URLs, and/or canonical errors. You should also make sure you have the updated Google Analytics code on every page. Once you gather all your information, you can begin fixing any and all issues.
Check Google Webmaster Tools
Google Webmaster Tools is another good place to identify any errors on the site. Aside from the standard 404 errors you might see, you can also check for robots issues, server issues, and sitemap errors. If you have implemented Schema markup or Hreflang tags, Webmaster Tools will also provide information on both of those, showcasing any errors that may be occurring within those tags.
Update Google Analytics Goals
While it does not happen very often, we have seen cases in which goal URLs are changed or new forms are added and the proper tracking is not put into place. One of the beneficial things Google Analytics does is that it provides information on goal tracking. It will alert you if there are any drastic changes to your goal numbers or if it sees any irregularities within your account. Make sure to take a look at your goals to ensure the URLs are correct, are tracking properly, and you are not missing any important information.
Now, the basics like title tags, meta descriptions, and ALT text etc. may not be very high up on your list of SEO strategies, but you shouldn’t forget them either. Always good to tweak them a little here and there.
Designs of a website can really entice people. Most people think that a good looking website will be enough to attract visitors. But what if you’re in the marketing field? A good looking website will surely not be enough to attract people to visit your site. Here is a guide to SEO friendly website design.
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Yes, definitely, link wheels are an excellent way to generate more traffic to your site. We always hear the same old approach of getting back links, and jump start right with it without proper planning. Read More
Name me a person that do not know what a website is, perhaps even the elderly knew about it. It’s actually the page you browse on the web, just like the establishment or stores you walked-in to. It’s a visual representation of a company, store or even organization. A website is an important investment for every industry. It is even important for professional practitioners like doctors and lawyers. However, not everybody has all the factors to develop loyal clientele.
Having access to the World Wide Web makes the impossible possible, just look at meeting conducted online, businesses surviving after the recession and shopping without literally leaving your home. I am probably one of the million people who could not live without an Internet connection. It makes life a little bit easier for me. I could learn without literally staying at home – FREE. But what makes a good website design, what people would actually love to see and experience in your site. Technology is changing so fast. HTML – PHP – CSS – CMS and all sort of things that could be utilize and integrated in your site. People are easy to distract. They try and see what is better. We forget though. We forget the simple goal. Websites are created for user experience. Regardless of the physical design.
What are the essentials of a good web design? First and most important factor is the Cross-browser Compatibility. It simply means the website runs in whatever browser visitors used to navigate the site. The best thing webmasters should do is make the site WC3 compliant.
User-friendly Interface is the next on the list. Basically it is the navigation to the sites’ interface. Users usually want a straightforward approach to a websites’ navigation. It’s a good practice to keep in mind that some users do not have the time to study how to navigate within your site; they are just there to get what they want and not figure out how to make it work.
Another thing to consider is the loading time. Flash designs and creative images are very impressive provided that they load fast, but if visitors to your site would have to wait 3-5 minutes before it loads, I don’t think it helps attracting potential clients.
Privacy and Terms of Use also need to integrate into the site specifically. This is the page in the site that details how information is collected and other information with regards to user security and privacy.
Lastly, accessibility, a good website design not only caters to the general public.
Having a good web design is indeed very important nowadays, aside from cutting operational cost, it reaches a wider market without spending millions. So if you’re spending on website or would like to have one, be sure to remember that the site is created NOT for YOU but for your VISITORS, NOT for SPIDERS but for USERS.
Website client forms (such as a contact us page or a price request quote form) prove to be a useful tool for collecting client data. For example, email and phone numbers so that qualified leads can be cultivated via newsletters, mailings, etc.
However, most people do not prefer to fill out forms. They are tedious and time consuming. So, making your forms easy and quick to fill out will ensure they are done so that a company can collect the data to their advantage.
To keep the form efficient, try to collect only what you need. Really, the main items of interest are names, telephone and email contact information. Also, a postal code should be enough for your user tracking statistics. This keeps your form easy.
If you are using drop down boxes, keep the choices simple or use an enhanced text field that incorporates an autocomplete function so that the user can enter a couple of keystrokes and retrieve the city they are looking for without having to scroll down a multitude of choices.
Building an email database is important because sending effective e-mails on a regular basis will help increase your registration numbers, drive traffic to your website, and build loyalty with your participants:
- E-mail is free. With no production, materials or postage expenses, you can easily and affordably communicate event information.
- E-mail is fast. Receive time-sensitive information in minutes instead of days or weeks.
- E-mail generates an immediate response. By providing links within your e-mail, you give potential participants the opportunity to register right then and there. You can see the results of your efforts instantly.
- E-mail is a target. You can easily segment your lists into groups so your e-mails go to the individuals who are most likely to respond to that particular message.
- E-mail is proactive. Instead of passively waiting for participants to visit your Website, e-mail enables you to communicate with and educate your existing participants.
- E-mail expands your reach. Grow your database by sending information to your participants and encourage them to forward to their own friends.
- E-mail allows you to foster long lasting relationships. Build a regular, ongoing dialogue with those registrants/participants who appreciate the routine communication.
- E-mail will grow your organization. Maintaining and growing your e-mail database will allow you to fully utilize your services, including free broadcast e-mails and an upgraded version of HTML e-mails in order to reach more participants.
So, you have decided you need a website? Great! Nicely built websites engage users and keep them motivated to return to your website. The more this happens, the more likelihood they will spend time on your website and review your goods and services, ultimately leading them to make a purchase. The more time a prospective client spends on your website, the greater the likelikhood of a purchase being made. However, getting a customer to your website in the first place is the hard part. Building a website is easy. Attracting quality customers is not. You need to create an effective marketing strategy to engage your customers so they ultimately buy from you.
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