When it comes to writing for the web, we’ve all heard the terms SEO, keyword density, and optimization. But then you find yourself staring at a blank screen, wondering how it all comes into play and trying to come up with the right words. And it can be more than a little overwhelming. This is especially so since copywriting trends always seem to be on the go. It’s important to keep up with the ever-evolving trends of search engine optimization or SEO copywriting, but basic writing principles are as relevant as ever. Let’s go over a few important things to keep in my mind as you’re creating copy for your website or a brand presence on the web. Read More