There are various ways to build links as mentioned on my previous blog. Then again, link building is not as easy as 1,2,3. To be able to really build effective links, it entails careful planning. Yes, perhaps this is just a link referring back to your site. Although, this could be hard to maintain. Another, you could be penalized by google without you knowing it. If that happens, good luck. Though there are thousands of blogs, forums or what have you, it will be hard to retain the same ranking or at least get a link back to your site.
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Happy New Year to all our blog readers and posters. We had a great year 2009. Looking forward to an even better year in 2010. Hopefully we will reach new heights this year. We pleasantly noticed Google was kind to us in the last few days of 2009.. hopefully it will be kinder in 2010 not just to us but to all our clients as well. Happy New Year’s Web development and a Very Happy New Year’s Search Engine Optimization to everybody!
When you started your Search Engine Optimization (SEO) campaign, you probably got a killer technical audit. You knew the details of every page. You knew where all the errors and redirects were coming from, where all the broken images were, where your site was lagging, and much, much more. And you fixed it.
But what has been done to the site since?
Many of your pages have likely been added or removed, tags modified, images removed. Maybe URLs changed, the site was redesigned, new sections were added, etc. Do you know where the site stands right now at SERPs? You should make sure your site is technically sound going into the New Year by taking the steps below:
Use Screaming Frog for Your Search Engine Optimization
You could run a Screaming Frog report to identify any existing errors, redirects, duplicate URLs, and/or canonical errors. You should also make sure you have the updated Google Analytics code on every page. Once you gather all your information, you can begin fixing any and all issues.
Check Google Webmaster Tools
Google Webmaster Tools is another good place to identify any errors on the site. Aside from the standard 404 errors you might see, you can also check for robots issues, server issues, and sitemap errors. If you have implemented Schema markup or Hreflang tags, Webmaster Tools will also provide information on both of those, showcasing any errors that may be occurring within those tags.
Update Google Analytics Goals
While it does not happen very often, we have seen cases in which goal URLs are changed or new forms are added and the proper tracking is not put into place. One of the beneficial things Google Analytics does is that it provides information on goal tracking. It will alert you if there are any drastic changes to your goal numbers or if it sees any irregularities within your account. Make sure to take a look at your goals to ensure the URLs are correct, are tracking properly, and you are not missing any important information.
Now, the basics like title tags, meta descriptions, and ALT text etc. may not be very high up on your list of SEO strategies, but you shouldn’t forget them either. Always good to tweak them a little here and there.
There are scammers everywhere when it comes to the field of business and scammers won’t let the SEO services get away. Yes, there are also SEO companies who are nothing but scammers. Unfortunately, they still get to be successful in luring innocent people into their bait. Here are a few tips that you should know to avoid being one of the victims of SEO scammers. Read More
Designs of a website can really entice people. Most people think that a good looking website will be enough to attract visitors. But what if you’re in the marketing field? A good looking website will surely not be enough to attract people to visit your site. Here is a guide to SEO friendly website design.
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Web designing has improved through the years since the internet came to existence. We can notice the changes of how a website designed and created a decade ago would differ from the one designed and created today. Before, most web designs are built in pure HTML and looked simple and plain. But during these days, website design is more attractive and catchy. It has clearly gone up at a much higher level. But sadly, sometimes, web designers tend to overdo the designing. Sometimes there’s too much animations are included causing a certain web site to load at a slower rate. So here are 5 things that a web designer should avoid when it comes to designing their website. Read More
Share something different this Christmas – share your talent. As a graphics artist you could create your own designs to boast and make your family, friends of even bosses proud of your creation. They say that time is the best thing you could give to someone. Read More
Yes, definitely, link wheels are an excellent way to generate more traffic to your site. We always hear the same old approach of getting back links, and jump start right with it without proper planning. Read More
Various link building strategies can be implemented. To name a few, I listed down 10 common strategies that are use by most SEO experts. And before implementing your link building strategy make sure to analyze your competition. This could help you decide how to go about it. Read More
There are so many ways of search engine optimization but the key is to plan ahead and know exactly where to start before pushing through with your campaign. Below are some tips to help you optimize your website. Read More
I’ve read a lot of blogs lately and analyzed how this blogs really caught my attention. First things first, before you promote your blog, make sure you know your target audience is and create blogs relevant to your niche market. And second, before you go out promoting your blog, which everybody would want to do, try asking yourself if your content is worth reading. Are you really giving out something that your readers expect from you, not that you have to stick on a certain topic – just stick on the relevant ones. Create a brand for your blog and deliver that message. This is really helpful if you are just starting-up –attract visitors in your niche first before diving for the big fish. Your content is why you develop huge list of followers and try to give what they expect from you, and be consistent. Read More
Link baiting is a white hat technique which has been around since 2006. It has not vanished. It is, in fact, one the safest method of link building. It’s a natural method. It has viewers to link on your site perhaps because they find it interesting or worth the buzz. Although I personally no longer read a blog regarding link bait, successful companies usually implement this strategy, viewers are just not aware of the term with what they do when they link to other sites. Read More
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